“When look­ing at the val­ues and lifestyles of North American young adults ages 18 – 34, there is a clear line of divi­sion: the U.S.-Canada bor­der.“

That’s accord­ing to A Check-​​up on the Habits and Values of North America’s Young Adults, a new study by Ipsos Canada.

It found “marked dif­fer­ences between American and Canadian young adults when it comes to lifestyle deci­sions and val­ues.“

Among the results:

...卫生保健, edu­ca­tion and employ­ment mat­ters were rated as the top three issues in both coun­tries.

不过, there were large dis­crep­an­cies in the degree of impor­tance placed on other issues.

例如考试, 73% of Canadians ages 18 – 34 rated the envi­ron­ment as impor­tant com­pared to 61% 美国人 ages 18 – 34. Additionally, 65% of Americans ages 18 – 34 rated ter­ror­ism as impor­tant com­pared to less than half of Canadians ages 18 – 34 (44%)....

Canadians were also more likely than Americans in the age group to report par­tic­i­pat­ing in recy­cling pro­grams and reg­u­larly tak­ing tran­sit where available…

The study fur­ther reported:

“When we com­pare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘tra­di­tional’ and more ‘domes­tic’ in their val­ues and focus, whereas Canadians are more of the ‘free-​​spirit’ type,” says Samantha McAra, Senior Research Manager with Ipsos Reid.

“American young adults are more likely to get mar­ried, to own their home, and travel closer to home. The com­pa­ra­ble group in Canada, 如何, 是 less likely to be mar­ried, more likely to be in a domes­tic part­ner­ship type of rela­tion­ship, less likely to own their home 和 more likely to travel abroad.“

Examining the media habits of young peo­ple in both coun­tries, the Ipsos study found:

Americans like foot­ball, MySpace, and text mes­sag­ing. Canadians like hockey, 注册Facebook！, and play­ing the lot­tery. And both just can’t get enough of the Internet.…

On a daily aver­age, Americans in the age group watch about an hour more tele­vi­sion per day than Canadians.…

A marked cul­tural dif­fer­ence is noted in text mes­sag­ing. Americans really like text mes­sag­ing, send­ing and receiv­ing an aver­age of 129.6 text mes­sages per week. That is nearly dou­ble the Canadian aver­age of 78.7 mes­sages per week.…

You can read more about the find­ings 这里 和 这里.

图片©卡罗琳乙. 海勒